Vintage football shirts firm buys new £4.5m HQ as huge growth plans unveiled

A vintage football shirts retailer has moved to new Manchester headquarters to accommodate its impressive growth after a £4.5m investment.

Classic Football Shirts has opened its new warehouse and offices in Hyde, Tameside, and the firm founded in 2006 by University of Manchester students Matthew Dale and Doug Bierton, reports that sales are on track to rise by 25% this year.

That’s as well as plans to hire around 13 extra members of staff to work at the company’s new 70,000 sq ft base, which is over twice as big as its former HQ.

Following its move and due to its growth, Classic Football Shirts has appointed accounting and business advisory firm HURST to provide assurance services.

Mr Dale said: “Sales have been growing as online shopping has increased and as more and more people work from home and therefore feel they don’t have to wear a suit.

“We are thrilled to be up and running in our new larger premises. The move means we are well-prepared for continued future growth and we are delighted to welcome our new members of staff to help us meet increasing demand for our shirts.

“The HURST team have impressed us with their experience and knowledge and we are pleased to have forged a partnership with them.”

Inside the new Classic Football Shirts warehouse

The company, which was previously based on Edwin Road near the Etihad Campus, sells pre-owned vintage and rare football shirts as well as clearance ranges of kits from clubs across the world. Its website also features a collection of players’ match-worn shirts. Recently, it began selling US sports shirts.

Turnover this year is on track to grow from £12m to £15m.

Mr Dale said demand is increasing due to the boom in online shopping as well as the rise in home working, as people dress more casually.

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In addition to its online channels, Classic Football Shirts has stores in Manchester’s Barton Arcade and Brick Lane in London’s East End, with plans to open an outlet in Liverpool.

Arsenal fan Mr Dale and Manchester United supporter Mr Bierton, both 35, were in the final year of their management degree course when they combined their passion for football and business to set up their venture.

Mr Dale added: “At the time, lots of people were selling football shirts at the time but not really on a professional basis. We decided to go for it, thinking we had nothing to lose.

“We bought as many shirts as we could with our credit cards and things took off from there.”

As well as British and European club shirts, the retailer sells kits from teams in countries further afield, including Ghana, Indonesia and Zimbabwe.

“People love collecting rare and vintage shirts. They buy them to wear themselves and as gifts for friends and family. They are often buying a piece of football history.”

HURST’s team, led by business services partner Anthony Woodings, is providing audit services utilising its market-leading digital approach.

Mr Woodings said: “We are delighted to be working with Matt and Doug as their first audit firm.

“Our appointment underlines HURST’s strength and reputation in partnering with fast-growing mid-market corporates, and we look forward to working with Classic Football Shirts as the business develops further in the future.”

Business Live – North West