Betfred has acquired a majority stake in South Africa’s largest online betting company, LottoStar.
The Warrington-headquartered bookmaker, which was established by brothers Fred and Peter Done 55 years ago, already operates 53 shops in South Africa as well as an online business after the acquisition of Betting World and Sepels Sportsbet.
LottoStar offers fixed-odds numbers betting and live games on its online platform.
Betfred chief executive Joanne Whittaker said: “We are delighted to partner with such a fast-growing company in South Africa, the business will not only complement our activity in South Africa but our international businesses in the United States and Europe.
“We look forward to working closely with the LottoStar team to support the continued growth of the business providing world-class games and services to the online betting market in South Africa.”
LottoStar’s founder and chief executive Tasoulla Hadjigeorgiou added: “LottoStar was founded in 2014 as a family-run business with an innovative model to offer a fixed-odds betting online platform in South Africa.
“As an online betting leader in South Africa, we are excited to partner with one of UK’s best bookmakers.
“We are confident that this partnership will broaden our offering and provide our customers with the highest quality services.
“Our partnership also paves the way for greater collaboration and expansion, and we are excited to grow our family.”
Betfred operates 1470 shops in the UK and also has operations in the USA and Spain.