Anyone who turns 40 in Greater Manchester this week can make their birthday celebrations even sweeter by claiming a free slice of cake.
The Big Cake Co. is offering a free slice of its signature cake The Martian to any Brits who turn 40 between Monday July 31 and Sunday August 6. The triple-layer treat consists of chocolate cake sandwiched between toffee fudge ice cream and Marz frosting.
In order to claim the free cake, all you have to do is follow the brand’s Instagram page, direct message your address details and proof of your date of birth. Entries can be submitted up until Sunday August 13. Read the terms and conditions in full here.
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A Big Cake Co. spokesperson said: “Our cakes are so big, they’re perfect for all occasions – they make the perfect sharer and our Martian cake is as rich and indulgent as they come. It doesn’t matter if you’re celebrating with a camp birthday extravaganza, or just having a quiet party with your friends and family.
“Drop us a message if you’re turning 40 this week, just remember to give us some free exposure on socials as payment.”
The Big Cake Co. has stores based across Greater Manchester, including Urmston, Ashton-under-Lyne, Bury, Worsley, Wigan, Altrincham and Bolton. It has further locations across the UK and customers can place orders via JustEat or Deliveroo.
The offer comes as a bakery in Yorkshire made headlines this week amid claims a PR company asked for free cake for soap actress Catherine Tyldesley’s 40th birthday celebrations – in return for publicity on social media.
Three Little Birds Bakery owner Rebecca Severs, from Keighley, shared a screenshot of an email from PR company NVRLND asking the small business to make 100 cupcakes for an unidentified ‘well-known’ celebrity’s birthday event. In the email, which also asked for an additional smaller birthday cake for the celebrity’s husband, the PR company asked for the products in exchange for ‘social media exposure’.
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Other media reports later revealed the event revolved around Catherine. NVRLND later said the email had been ‘completely misconstrued’ and the arrangement would have covered the bakery’s expenses and costs.
Catherine, who played Eva Price in the ITV soap from 2011 to 2018, said she ‘had no idea those emails were being sent’. At the time, Rebecca responded to the email to say that her mortgage and staff wages could not be paid with ‘Instagram likes’ so she would be ‘declining the generous offer’.
(Image: Catherine Tyldesley Instagram)
Since the email exchange went viral, the bakery has been inundated with messages from people supporting how Rebecca handled the situation. In an update on Instagram, the bakery posted: “I wish I had time to reply to all your amazing messages one by one. But I totally don’t.
“But please know that knowing how much solidarity is out there for small business is incredible and every message of support means a lot!!”
The update also included an AI-designed image of what the finished cake could have looked like featuring flamingos and an extravagant pink design. In their original email, NVRLND had asked for the cake to represent a ‘camp as tits’ theme.
In Catherine’s original social media post, the former soap star said she hoped to put the matter behind her. She wrote: “I genuinely do hope the bakery have got some exposure and receive lots of new orders! I’ve always supported local and small businesses.
“The abuse I have been receiving online is horrendous so hopefully this will put an end to it. And here’s to turning 40! Love Cath x.”
